My Roles
Product Designer
Entry Point
Paxful is going to introduce it’s own VISA-backed debit card that provides an easy and safe way for paxful customers to convert their funds from crypto to USD. Currently, Paxful is a partnership with Block-card and using their white-label solution, which caused a fraction of user experience. As a result, we want to create a holistic experience within our own Paxful ecosystem.
Timeframe
Mar - May 2021
R&D Team @ Paxful
Old Flow - Problems
User needs to jump outside the Paxful website to access dashboard which is an inconsistent experience
User confuses that when is the application complete and be able to use the card
User needs to back and forth from external site and paxful site which decreases the completion rate
New Flow - Solutions
Create our own dashboard and centralize the experience in one place.
Streamline the application process. User complete the action in one place to get the card.
Display clear status, progress, a way to contact support for user
User Flow
Onboarding Flow
Card Activation Flow
New Onboarding Flow
Edge Cases
More Details
For more details, please don’t hesitate to contact me :)